NLA advises landlords to 'know their market' Published: 26/06/2008

The National Landlords Association (NLA) believes buy-to-let landlords must ensure they "know their market" before letting rental property.

Minor alterations, such as adding an extra lick of paint, can help attract the right tenant in the right area, explained the association's head of communications, Simon Gordon.

"Landlords can make their properties more attractive to tenants without spending a small fortune," said the expert.

"Little changes, such as giving walls a fresh coat of paint, can make a big difference."

In certain parts of the country, prospective tenants may expect certain standards, facilities or provisions, while different sectors of the market may be less demanding.

"A landlord letting his or her property to young professionals in London may find that putting computer desks and a broadband connection in the property attracts tenants," Mr Gordon explained, "but this may not be the case elsewhere."

In general, he noted that making subtle improvements can rouse more interest among a growing contingent of renters.

"Landlords can attract tenants by ensuring that their property is newly decorated and kept to a high standard.

"Modern bathrooms and kitchens are often attractive and many tenants prefer to rent somewhere with wooden flooring," he concluded.

According to the Private Landlords Survey conducted in 2006, almost a quarter of landlords felt their rental property was in "excellent condition", whereas just three per cent believed their offerings were poor or very poor.

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